Lindsay & Gilmour is Edinburgh's longest-established independent pharmacy group, with multiple branches across the city. Work focuses on multi-location SEO, advanced schema, and paid media for both core pharmacy services and private healthcare.
Overview
Lindsay & Gilmour has served Edinburgh for over 175 years. The digital challenge is standing out in a competitive local search landscape while communicating a growing range of private services — from blood testing and ear wax removal to period delay consultations.
SEO work centres on an advanced schema architecture: Organisation, LocalBusiness, Pharmacy, and branch-level markup, with OfferCatalog schema for private services. This gives each branch strong individual presence in local search while maintaining the group brand.
Paid media covers Google Ads for private services and Meta local awareness campaigns, with reporting tied to in-store footfall and appointment bookings.
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