Energy Saving Trust — in-house digital marketing for a national sustainability charity

Energy Saving Trust operates at the intersection of public good and commercial sustainability — advising consumers, businesses, and local authorities on energy efficiency, renewables, and low-carbon transport. Digital marketing had to serve multiple audiences across a complex content estate.

In-house work spanned SEO across a large informational website, paid search campaigns supporting government-funded programmes, and analytics that connected digital engagement to downstream outcomes like grant applications and adviser referrals.

The environment and energy sector is heavily influenced by policy and funding cycles, requiring agile campaign planning — spinning up and down campaigns in line with government scheme availability and seasonal energy demand patterns.