North Uist Distillery is a craft spirits producer on the Outer Hebrides, selling direct-to-consumer via Shopify alongside a growing distillery tour business. I provide ongoing multi-channel digital marketing support.
Overview
North Uist Distillery (NUD) produces award-winning gin and whisky from their distillery on the Isle of North Uist. The brief spans ecommerce growth, brand awareness, and seasonal tourism — all channels running simultaneously.
Work covers the full digital stack: Shopify SEO and Merchant Center optimisation, Google Ads for both ecommerce and distillery tours, Meta Ads including Island Dispatch newsletter lead generation, Klaviyo email strategy, and GA4 reporting via Looker Studio.
Reporting is built around a custom CLV/CAC model that tracks customer lifetime value across product lines — separating spirits buyers from tour visitors to inform budget allocation across channels.
Results
Results to be added
Results to be added
Results to be added
More work
Get in touch
Tell me about your brief and what you're looking to achieve. I'll come back within one working day.