Robinsons Beds is an established UK beds and furniture retailer operating on Shopify. Work spans ecommerce SEO, Google Shopping feed optimisation, Klaviyo email campaigns, CRO, and review management.
Overview
Beds and furniture is a high-consideration, high-competition ecommerce category with long purchase cycles. The strategy has to work across the full funnel — from category SEO to Shopping ads, abandoned cart flows, and post-purchase retention.
SEO work includes category page optimisation, product schema, and content targeting key commercial terms in the UK beds market. Google Shopping feed work covers title optimisation, custom labels, and structured campaign segmentation by margin and product type.
Klaviyo work spans welcome flows, abandoned browse and cart sequences, and post-purchase campaigns designed to improve repeat purchase rate. CRO activity has focused on the Sleep Promise page and the product detail page experience.
Results
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